Vikram Mekala

‘In design meetings with developers and architects, you have to assure everybody that there will be space for a wall-mounted flatscreen television in every room’, he said. ‘It used to be “Let’s make sure our rooms have great light.” But now, when the question is “How do we give the most comfort to the most people?”, the answer is to feed their scre... See more

In Are We Too Impatient to Be Intelligent?, advertising executive Rory Sutherland challenges our knee-jerk assumption that faster is always better. He asks us to consider what might happen if we approached problem-solving and decision-making with a more open-ended, human-centered perspective.

He offers a thought experiment: what if the brief to des... See more

30 per cent of growth in the UK economy comes from 3 per cent of innovative companies.

And perhaps the most important thing to realize is that we not only need to create for each other, but for ourselves as well. Creating something is the perfect way to avoid wasting the precious moments that we have been given. To contribute, to create, to chip in to the world around you and to add your line to the world’s story — that is a life wel... See more

The FMCG consultant mentioned earlier notes that once these newer brands identify what works among customers—ingredients, packaging, etc.—they try to double down on that strength. “These brands have a clear value that's getting delivered with very clear articulation of the benefits. Therefore, to that extent, the brand can be extended into many dif... See more

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