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Oatly: The New Coke
Back in the 1960s, the scientific community was at odds about whether sugar or fat was the culprit in the increasing rates of heart disease. In 1967, three Harvard scientists conducted a comprehensive review of the research to date, published in the New England Journal of Medicine, that firmly pointed the finger at fat as the culprit. The paper was
... See moreAnnie Duke • Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts
Outre les religions et les idéologies, les entreprises commerciales s’en remettent elles aussi à la fiction et aux fake news. Le branding, ou « promotion d’une marque », implique souvent de répéter inlassablement la même fiction, jusqu’à ce que les gens soient convaincus de sa vérité. Quelles images vous viennent à l’esprit quand vous pensez à Coca
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