Cereal consumption being limited to “breakfast” which poses challenges with changing dietary habits in younger generations.

Perception of cereal as a “sugary” treat, associated with high levels of sugar.

Crunch Time (challenges) 🛑

If you strolled past an IRL cereal aisle in the last decade, you may have noticed a dichotomy, either sugary cereals which most millennials grew up with or the boring but healthy cereal we saw our parents succumb to, cereals were overdue for disruption.

U.S. cereal sales have gone stale in recent years as consumer tastes change.After several years of declining sales trends, the $8 billion U.S. cereal market’s sales were flat in 2019.