If you aren’t getting people’s attention, you disappear and don’t matter anymore, so you feed the abundance with your own posts, keeping the cycle going (unless you’re smart enough not to care anymore, but who are those people?). Most of us just keep adding to the abundance, while trying to get attention – the most valuable commodity today.

Treating attention as infrastructure rather than a market to be optimized. Right now, we treat attention like a commodity. It’s something to be mined, optimized, and sold to the highest bidder. But attention is infrastructure! It’s the invisible highway that ideas, identities, and institutions travel on. We have to invest in it like we would a high... See more