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Non-Coercive Marketing: A Primer
The cornerstones of empowerment are marked by three essential elements: truth, time and space.
When we create anxiety and impose pressure on our customers to make decisions faster than they are able to process the 'truth', we are disempowering them.
Crowding our customers with too many confusing choices, too much hyped-up balderdash, or screaming at
... See moreLynn Serafinn • The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell
