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Non-Coercive Marketing: A Manifesto
The key ingredient in non-coercive marketing is the golden rule. We should market to others the way we'd want to be marketed to ourselves. But, as I discovered in my own journey, when we're at war with ourselves, and when we treat ourselves in shitty, coercive ways, we often end up treating others that way without realizing it.
Rob Hardy • Non-Coercive Marketing: A Primer
Non-coercive marketing is about creating customers who are both happy and empowered. […] An empowered customer is someone whose choice to transact comes not from insecurity, but from self trust. In other words, it's a ‘fuck yes’ decision for them, made from a place of wholeness.”