Non-coercive marketing places full authority and trust in people. It creates the conditions under which they can make empowered decisions for themselves, and do so in their own time. It doesn't seek to persuade, manipulate, or pester people into a decision that's already been made for them. It merely opens new doors, tells the truth about what's... See more

Non-coercive marketing places full authority and trust in people. It creates the conditions under which they can make empowered decisions for themselves, and do so in their own time. It doesn't seek to persuade, manipulate, or pester people into a decision that's already been made for them. It merely opens new doors, tells the truth about what's... See more

Principles: Optimize for happy, empowered customersSurrender control, and embrace emergenceCede authorityTreat people as ends, not meansEnough is enoughPlay long gamesTell the truth, even when it's scaryCreate invitations, not ultimatumsTrust fully and unconditionally