Non-Coercive Marketing: A Manifesto

Surrender control, and embrace emergence

In non-coercive marketing, we treat everyone who enters our world as an end unto themselves, even if they don't, and never will, transact with us. In other words, it's about recognizing that everyone is a unique individual with inherent uniqueness, agency, and worth, and then acting accordingly.

Non-coercive marketing recognizes that the vast majority of people who enter your world are not currently ready to transact with you from a trusting, empowered place. As such, it optimizes for long-term relationships and friendships. It's about building a world that people want to inhabit, and travel deeper into, over the long term. It's about bein

Non-coercive marketing, above all else, is rooted in trust. That's the bottom line of this whole philosophy. In nearly every way, traditional marketing operates from a place of distrust, while non-coercive marketing always defaults to trust, even when it's scary.

When you cede authority, and you trust people, it creates emotional ripples in the world around you. You begin to be seen as the most trustworthy option in said market. Even people who choose not to transact with you will feel warmly towards you, and generate word of mouth. And for the people who do choose to transact with you, they will do so from

Create invitations, not ultimatums

Tell the truth, even when it's scary

Non-coercive marketing strives to empower people to be the utmost authority in their own lives, instead of constantly searching for an external authority to validate them. It's about trusting people to make the best decision for themselves, even if they choose a competitor, or they don't buy anything at all. In traditional marketing, any outcome be

“ Here’s a thing I made, and here’s the truth about what it is. If you vibe with me, you can come join this party at any time. If you don’t, that’s cool too. I still respect you! ”