Tell the truth, even when it's scary

As non-coercive marketers, we don't agitate insecurities or spin up new ones to make the sale. We strive to see the inherent enoughness of everyone, and speak directly to that part. That's at the core of how we enable empowered decisions—by speaking to people as if they are already enough , and giving them the time and space to start trusting that

Non-coercive marketing strives to empower people to be the utmost authority in their own lives, instead of constantly searching for an external authority to validate them. It's about trusting people to make the best decision for themselves, even if they choose a competitor, or they don't buy anything at all. In traditional marketing, any outcome

Create invitations, not ultimatums

Non-coercive marketing is about radical honesty. It's about being courageous enough to say what's true, even if it's unpopular, unflattering, or dredges up insecurities. It's about leaning into full authenticity and openness, because that's how you stand out, find the others, and build deep relationships in a world where most marketing is

In non-coercive marketing, we treat everyone who enters our world as an end unto themselves, even if they don't, and never will, transact with us. In other words, it's about recognizing that everyone is a unique individual with inherent uniqueness, agency, and worth, and then acting accordingly.

Trust others fully. Trust them to encounter your truth and be able to evaluate it for themselves. Trust them to make empowered decisions for themselves without an ounce of emotional coercion or manipulation. And trust that ditching the need to control and manage everything can indeed get you more of what you want in both your business, and your