added by Atmos Black ยท updated 3mo ago
Non-Coercive Marketing: A Manifesto
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- Non-coercive marketing places full authority and trust in people. It creates the conditions under which they can make empowered decisions for themselves, and do so in their own time. It doesn't seek to persuade, manipulate, or pester people into a decision that's already been made for them. It merely opens new doors, tells the truth about what's be... See more
from Non-Coercive Marketing: A Primer by Rob Hardy
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- The key ingredient in non-coercive marketing is the golden rule. We should market to others the way we'd want to be marketed to ourselves. But, as I discovered in my own journey, when we're at war with ourselves, and when we treat ourselves in shitty, coercive ways, we often end up treating others that way without realizing it.
from Non-Coercive Marketing: A Primer by Rob Hardy
sari and added