When publishers invented the agency model of e-book pricing (discussed above and in Chapter 5), they put down a marker, which was that they wanted to get 70 percent of what the consumer spent on e-books. Amazon took the same number as their new royalty basis for self-published authors. Upload your e-book to them, follow certain pricing and other gu

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On the digital side, for the last three or four years at least, Amazon’s e-book sales growth has been almost entirely driven by lower-cost titles from self-published ‘indie’ authors, digital-first presses, and Amazon’s own in-house publishing imprints. The more established publishers have seen very little of that e-book growth; the industry’s large

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