NFTs and a Thousand True Fans

I wonder if there are two angles to use crypto in “financing” for creators and communities. One is the traditional financing angle: people need money to create things. The second is that it’s actually all about distribution. Creators or communities often don’t need the money. For example, how much does it cost for Charli D’Amelio, the most popular ... See more

The economics of “1000 True Fans”, where a hard-core following of super-fans economically support a creator, dovetails with a recent piece on a “shared values community” business model suggested by Eric Feng. Feng recounts how not all content is subsidized by advertising. The basic idea is that a core base of a creator’s audience is willing to pay ... See more

Giving ownership to creators is the most impactful way to empower creators. 

There is a transition happening from the attention economy to the ownership economy. Four ways to transition: the introduction of digital scarcity (NFTs), patronage (supporting creators), new economic models, and community ownership (DAOs).

There are many different wa

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there are three important reasons why NFTs offer fundamentally better economics for creators. The first, already alluded to above, is by removing rent-seeking intermediaries. The logic of blockchains is once you purchase an NFT it is yours to fully control, just like when you buy books or sneakers in the real world. There are and will continue to b... See more

Creators are increasingly discovering ways to monetize their followings and talents, from merch (Fourthwall) to brand marketing (Pearpop)* to distinct product lines (Skims) to communities (Patreon, Fanhouse). Another toolkit for creator monetization, NFTs, will continue to improve, as will the infrastructure for creators to use web3 products to mon... See more