Two: Create Meaningful Change According to Peter Senge, most problems we face today are a result of yesterday's solutions. When we look at the big picture and see how it all fits together, we can identify opportunities that make sense for the whole. A Theory of Change is a framework for thinking about change interventions. We need to analyze the... See more

- A top journalist at a publication creates more value than she can capture, but that changes if he/she has their own audience communication channel (through a website, newsletter, etc.)