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News by the ton: 75 years of US advertising — Benedict Evans
Online advertising sales in the United States reached $26 billion in 2010, compared to $22 billion for print. Two-thirds of that involved performance-based payment. We
Calvin Jones • Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1
Ezra Klein:
Radio, newspapers, magazines, etc... are all heavily advertising supported. The only one not built on advertising is books, almost everything else we use to talk to each other is ad-based.
Tim Hwang • Opinion | How the $500 Billion Attention Industry Really Works
The distribution channels that underpinned the rise of today’s Internet giants have dried up. Google, Facebook, and Amazon serve as a triopoly that dominates online advertising. The three accounted for 90% of US digital advertising in 2020, up from 80% in 2019. The arbitrage that once existed on these platforms has more or less disappeared and CPMs... See more