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- While newspaper executives would argue that, in 2019, it more difficult to persuade consumers to pay for journalism, a private 2PM poll identified that the average earner between $90,000 and $250,000 pays for 17.2 monthly subscriptions across media, entertainment, and utility. Of that 17.2 monthly recurring fees, an average of 5.7 were devoted to w... See more
from Member Brief: Substack and Local News by PM
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- The new NYT strategy is centered around getting existing subscribers to use more of its products, including:
- Cooking, which has a library of 20k+ recipes, guides, and lessons
- Games, which has its flagship crossword puzzle, along with Spelling Bee, Tiles, and newly acquired Wordle
- Reviews, which offers access to thousands of Wirecutter product recomme
from The NYT’s next era isn’t about news - The Hustle by The Hustle
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- “A subscription business model leads towards being a paper for a particular group and a particular audience and not for the broadest public,” Peretti said. He’s alluding, in part, to the theory that the Times’s subscriber base wants to read a certain kind of news and opinion — middle/left of center, critical of Donald Trump, etc. — and that strayin... See more
from BuzzFeed’s Jonah Peretti on why he bought HuffPost and why the New York Times can’t be "the paper of record" by Vox
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