Not Found
Roughly how much will it cost to acquire customers through this channel?
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
For B2C companies, net user growth is the key metric. Successful B2C companies increase subscriber acquisition rates with rapid pricing experimentation, increase retention and ARPA by tailoring offerings based on behavioral insights and willingness to pay, and increase capture rates by taming the complexity of electronic payments. Their challenges
... See moreTien Tzuo • Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
Credit should be given to Adi Ignatius for HBP’s performance, but of course much is owed to its business model. Like few others, HBR has nailed a “make once, sell infinitely” approach. Case studies and courses are able to command a high price (can you imagine spending $18 for a single NYT article?), require little to no added maintenance, and are o... See more
Mario Gabriele • Harvard, a Media Company | The Generalist
As you probably know, your CAC is the total amount of money you spend on marketing (including salaries for your marketing team) divided by the number of customers you acquire over a specific time period through your marketing efforts. So if you spend $5K on staff and $3K on advertising to acquire 200 paying customers a month, your monthly CAC is $4
... See moreAndy Budd • The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth
Type of company: UGC subscription-based products; Most common North Star Metric: Consumption
Lenny Rachitsky • Choosing Your North Star Metric
