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The Subscription Value Loop: A framework for growing consumer subscription businesses
Phil Carterlennysnewsletter.com
Payback Period on Customer Acquisition Costs
Nikhil Basu Trivedi • 10 Factors To Consider When Evaluating Consumer Subscriptions
Our business model focuses on maximizing the lifetime value of a customer relationship. We make significant investments in acquiring new customers and believe that we will be able to achieve a positive return on these investments by retaining customers and expanding the size of our deployments within our customer base over time...... See more
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