Saved by allison and
New rules of brand marketing
A “good” brand is a brand that is trusted to deliver what it promises. In other words, a “good” brand is a “strong” brand. If enough people trust that the brand will deliver what it promises (even chaos and terror), then arguably the brand has succeeded in its purpose of spreading a message the people can believe in.
Noam Kostucki • You are Your Brand!: Everything you know about branding but never thought applied to you
Common topics emerge when you look at Web3 projects:
Medium • The Go-to-Market Strategy Is Dead (Killed by Web 3.0)
