New Internet logic

We are entering the age of living online. An increasing number of people have employment that exists only online. We have meaningful relationships that are primarily or even only online. It should not be surprising that a growing number of us -- especially we who are most intensely online -- are embracing the concept of ‘owning’ online things. A be... See more

Now that digital ownership is exploding by way of NFTs, people are seeing bigger financial and status opportunities online than offline. This is the biggest catalyst for living online we’ve seen to date. Individuals are building status and identity in the virtual world the way that they do in the physical world. Why own a Gucci bag to impress a few... See more

Over the next twenty years, NFTs will transition from novel to normal. I think we’ll look back and wonder how commerce happened at all without digital ownership, a liquid, always-on global marketplace, and items that come with experiences baked in. As with the internet, the companies that dismiss NFTs and web3 will be left behind.

A digital file, when intersected with the ubiquity and scale of the internet, can be “seen” by anyone. NFTs push the notion even further. By adding to the ideas of abundance and scale those of passionate distribution, patronage, the day-one fan and, yes, ownership. Concepts associated with scarcity, now distributed out to the abundant world at larg... See more