Today's Web3 Communities: The McMansions of the Internet

We are entering the age of living online. An increasing number of people have employment that exists only online. We have meaningful relationships that are primarily or even only online. It should not be surprising that a growing number of us -- especially we who are most intensely online -- are embracing the concept of ‘owning’ online things. A be... See more

Purpose is driven through the development of content, and Web3 communities must proactively work to make the places where people reside a daily habit. It is important to invest in the ability for individuals to get value out of their experience, that every single day there is something happening.

Most of today’s Web3 virtual neighborhoods are following the history of the physical world’s McMansions; building 10,000 ‘homes’ in the middle of nowhere hoping people move in. The awareness that needs to take place in order to avoid a mass flippening is the approach Web3 takes to constructing neighborhoods. Instead of just finding land, developing... See more

NFT collections, and especially the latest wave of ‘avatar communities’ aka PFP collections, have the potential to mirror this healthy dynamic. When we own a SupDuck or Cryptoad, we have a motivation to engage in behavior that makes everyone’s ownership more significant. As ‘residents’ of that virtual neighborhood, we all have an interest in broade... See more

In order for virtual neighborhoods to be long lasting, attention needs to move from owning space and land to developing robust services within the areas where people live. If NFTs get you into the club, what happens once you’re in it?