My approach to not-icky, totally doable Personal Branding

Decouple Your Professional and Personal Brands Cultivate Your Work Identity Foster Brand Consistency Position Yourself as a Thought Leader Maintain Your Authenticity Curate Your Social Media

After all, wouldn’t you rather hear unflattering criticism about you (and by extension, about your brand) in a private context than online or in the national press? As you get clearer about your identity – a work in constant progress and change – you will start to get a sense of what kind of actions represent your brand.

For example, once I had started building an audience for myself on Quora, I wanted to direct those readers to my website (to capture their email addresses) and my company website (to attract new clients). So, at the end of all my articles, I linked to both a valuable resource for target readers, as well as the Digital Press website. My signature lo

Developing, guarding, and consistently cultivating your professional brand is essential for you to advance in your career and achieve sustainable success. A powerful brand allows you to stand out in a congested market, gives you access to previously unavailable opportunities, and encourages the kinds of relationships