Moral Design — Journey Group

“If you’re really good at certain things,” Lovelady told me, “you tend to repeat those things. You have to be careful with design because it’s too easy to settle for what you’ve done before. If you’re not careful, your designs risk becoming cliché. You’re not as curious. But then I think . . . I’ll go back to our mission to make the world a better

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Designers often debate what is "good" in the absolute. As a result, fashion and personal preferences influence the solution more than casuality and context. Finding empirical values for x and y enables you to consider what needs to happen step by step to produce the right specific outcome, thus guiding you to a unique solution tailored to the probl... See more