MKT1 Guide to Channel <> Startup fit
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MKT1 Guide to Channel <> Startup fit
I believe the concept of the engine of growth can put the idea of product/market fit on a more rigorous footing. Since each engine of growth can be defined quantitatively, each has a unique set of metrics that can be used to evaluate whether a startup is on the verge of achieving product/market fit. A startup with a viral coefficient of 0.9 or more
... See moreEric Ries • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
recommend doing a quick review of the different marketing channels you are using to attract new customers. Start by listing all the channels you’re currently using, along with a couple of sentences to describe the strategy you’re adopting for each. If you find yourself struggling to articulate the strategy, there’s a good chance you don’t have one
... See moreAndy Budd • The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth
suppose your core channel is content marketing, centered around your company blog. To jump-start your blog you may target other blogs for guest posts (in the targeting blogs channel). You might also buy social ads to amplify your best posts on Twitter and Facebook (in the social and display ads channel).