MKT1 Guide to Channel <> Startup fit
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MKT1 Guide to Channel <> Startup fit
Acquisition channel: Once we have identified our target audience, the next important task is to figure out the medium through which you will reach out to your audience, known as channels. The core element of a GTM is figuring out the right channels for your product. Channels could be both online (emails, SEO, Digital content, Digital ads) and
... See moreArkapravo Chakraborty • Go-To-Market - How to craft a winning marketing plan
A Value Proposition includes a concise outline of the start-up’s solution and product, and fundamentally the market or societal problem it aims to solve. It also highlights other key considerations such as the team and the financials.
Iman Olya • A Strategist’s Go-To-Market Strategy Guide — rational vc
A go-to-market (GTM) strategy is a plan that helps you define your ideal customers, coordinate your messaging, and position your product for launch. A GTM strategy also keeps key business units aligned on the same plan, allowing you to meet a market need and effectively iterate on your product.
6 steps to building a go-to-market strategy: Defining
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