mindshare meaning - Google Search
Your goal: to position yourself in the mind of your audience and to have their preference. Positioning is central to branding and crucial to your success. To be considered, you need to be known. To get on someone's mental shortlist it needs to be clear what you offer and for whom.
Anne Miltenburg • Brand the Change: The Branding Guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers
With search dominating the landscape, at least for now, look for how much traffic you get for search engines (in your referring URL’s report), and then dive deeper into what keywords and key phrases send traffic from each search engine. This is a gold mine of actionability, specifically for search engine optimization (SEO) and, if you are big enoug
... See moreAvinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Google Searches After exhausting the
Joey Coleman • Never Lose a Customer Again
Many purchasing decisions are based on how available either the product or information about it is to the shopper. This arises from the fact that consumers assume that what they are able to bring to mind most easily must also be important and significant.
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
If you know what your customers are searching for, you will be able to build your site and marketing campaign specifically around those customers and their inquiries.