mindshare meaning - Google Search
Let’s define (brand, branding, and brand marketing):
- Everything about your business that a prospect or customer sees makes up your branding. You actively control this.
- How you choose to get that “everything” to the prospect or customer is your brand marketing. You actively control this.
- Everything a prospect or customer thinks about you is your
What Do We Mean By "Brand"?
A: Exactly. Most consumer choices are done without deep thought. People don't have the time, energy, or inclination to assess the ramifications of every brand decision before they buy. The fact that people are not as sensitive to brand variance as we think makes strong brands more powerful, not less.Ironically, the less energy people spend
... See moresee • The Three-Word Brief
The new KPI is brand influence. Studies show users spend significant time (60-100 seconds) reading the AI answers. In this new model, “visibility” replaces the click. Being cited, even without a click, builds brand recall, transfers authority, and influences future decisions. It’s a branding channel, not a traffic one.
SCOTT PURCELL from Mumbrella
... See morematch types used. Given all these variables, you need to understand your impression share, that is, how often your ad shows up on the search results page compared to how often the keyword was queried by a user on the search engine. This concept is sometimes also referred to as share of voice or share of the search shelf.