“Man is the creature who does not know what to desire, and he turns to others in order to make up his mind. We desire what others desire because we imitate their desires.” — René Girard.

It’s revealing to think of mimetic desire along a continuum. Certain people and organizational cultures are more prone to mimesis than others. And one thing is clear, on a societal level: any society in which people are no longer struggling with scarcity but coping with abundance will undergo an explosion of mimetic desire. In this universe of... See more

Burgis breaks down the theories behind mimetic desire and the teachings of René Girard, why all of our behaviors are imitative, why we desire things we don’t need, and why this all leads to missing out on aspects of life that are far more meaningful and valuable.