AI will commoditize decades of content marketing and SEO tactics, and usher in a new era of brand and influencer marketing.  With models like ChatGPT driving the cost and time required to write effective SEO content down to zero, every brand will “flood the zone” of search engines, completely commoditizing content marketing. Perhaps this will make

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Talent will increasingly own their audience, with the rise of “channels of one” and community-as-a-service... Equivalents to Substack (where you build and monetize your own email list) will emerge in video, communities, branded products (like Borgo, still pre-launch) and other ways to build, manage, and monetize your audience. Some early breakouts... See more

Across the industry, there has been further prediction that the next niche of creators are the “intellectual content creators” or “thought leaders”. Those who influence you through their expertise such as journalism over personal taste or opinion.

Much of the growth in influencer marketing—and much of the remaining opportunity—comes not from the bold-faced names, but from the content creators with 10K, 1K, or even 500 followers. The lines between content and commerce are continuing to blur.

Creators and the New American Dream

The creator economy isn’t just booming. It’s the new American Dream. In 2025, creator platforms like YouTube, TikTok and LinkedIn are projected to surpass traditional media in ad revenue for the first time. Brands and platforms continue to adapt. American Eagle’s new affiliate program invites both established and... See more