Meta boy crazy for Web3

It has already built an ecosystem that runs on exploiting attention and monetizing the self. Even if you avoid the internet completely—my partner does: he thought #tbt meant “truth be told” for ages—you still live in the world that this internet has created, a world in which selfhood has become capitalism’s last natural resource, a world whose term

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Thus my definition: the Metaverse is the set of experiences that are completely online, and thus defined by their malleability and scalability, which is to say that the Metaverse is already here. Sure, today’s experience is largely denominated by text and 2D, but video is already a major medium, first in the form of entertainment and now a vital to... See more

Since Facebook rebranded as Meta, the idea of the metaverse has been consumed by a kind of ahistorical hype cycle. Brands are flooding into the space and people are issuing broad proclamations about what a virtual world is supposed to look like. There are also plenty who are dismissing the metaverse as “something nobody asked for,” but as Au’s expe... See more