Member Brief: DTC’s Second Life
What happens to sustainability and ‘clean’ consumption after all this?
The New Consumernewconsumer.com
Premium beverage brands are using DTC strategies to rival legacy players
Gabriela Barkhomodernretail.coWitte says direct-to-consumer sales, as measured by weekly revenue run rate, are up 4X since before COVID-19, and average order value is up 30%. It recently launched subscriptions, which now represent more than 30% of orders. And the company’s “direct-to-business” wholesale e-commerce channel is up 3X since April, which has helped Recess get into s... See more