MEMBER BRIEF: ALLBIRDS AND ADIDAS

Together, Allbirds and Adidas aim to reduce each pair of shoes’ carbon footprint to less than three kilograms. Eventually, the two brands hope that the partnership can reduce that number to zero. Equipped with 11 patents and counting, Allbirds is actually well-positioned at its impasse. As a technical purveyor of sustainable materials, construction... See more

For Allbirds, this strategy can begin to address a unicorn status that was surely shaken by the IPO of Casper, Away’s recent struggles due to a global drop in travel and cap tables across the board have greatly reduced exit optionality. If Allbirds can continue building its own brand while becoming the authority and sustainable supplier to well-kno... See more