added by sari · updated 2y ago
Casper Aside, Consumer Brands are Thriving
- 4. Learn to thrive in a multi-channel world.
from Casper Aside, Consumer Brands are Thriving by Maveron
sari added 3y ago
- 3. Brands can no longer attain hyper-growth using digital Facebook and Google advertising.
from Casper Aside, Consumer Brands are Thriving by Maveron
sari added 3y ago
- Rather than digitally native, our belief is that today’s customers demand that brands reach them where they are — whether it is a hunter buying a Yeti cooler at Cabela’s, an Allbirds customer shopping at an outdoor mall, a Dolls Kill customer going to Coachella, or a college student buying Kylie Cosmetics on her phone between classes.
from Casper Aside, Consumer Brands are Thriving by Maveron
sari added 3y ago
- 5. On the capital raising front, venture capital should be the exception rather than the rule.
from Casper Aside, Consumer Brands are Thriving by Maveron
sari added 3y ago
- 7. Only in rare circumstances does it make sense to raise significant institutional capital for a consumer brand early.
from Casper Aside, Consumer Brands are Thriving by Maveron
sari added 3y ago
- 10. Revenue multiples are for SaaS companies. Consumer brands are valued on EBITDA multiples.
from Casper Aside, Consumer Brands are Thriving by Maveron
sari added 3y ago
- 2. Brands starting in niche communities take longer than mass market brands to begin to scale and cannot authentically accelerate their early growth path with outside capital.
from Casper Aside, Consumer Brands are Thriving by Maveron
sari added 3y ago
- 8. Category determines your ceiling as a brand.
from Casper Aside, Consumer Brands are Thriving by Maveron
sari added 3y ago
- 9. You have no strategic value without EBITDA.
from Casper Aside, Consumer Brands are Thriving by Maveron
sari added 3y ago