Meet RUKA: The Hair Brand Creating Personalised Extensions To Match Black Women’s Hair Textures
Forbesforbes.com
Saved by Rachael Gibson
Meet RUKA: The Hair Brand Creating Personalised Extensions To Match Black Women’s Hair Textures
Saved by Rachael Gibson
Black teenage girls are the invisible tastemakers creating and popularizing some of the biggest trends simply by being their authentic selves. It’s the everyday Black girl, without a platform or the machine of capitalism behind her, who exudes cool without having to try.