Saved by Sam Blumenthal
Measuring What Matters
I've long hated the CAC/LTV framework (particularly for consumer businesses). Because it’s so tied with creating a structural dependency on Google & Facebook it isn’t only a poor framework, it can lull you into mediocrity. My raw notes over the years of addressing this topic:
nametwitter.comThe power of content-community-commerce model - ET BrandEquity
Suveer Bajajbrandequity.economictimes.indiatimes.com
12 years old, but still one of my favorite pieces on the dangers of being a disciple of LTV:CAC.
h/t @bgurley https://t.co/0V6zBr31WB
For any specific period, the firm needs to know the total amount it spent on customer acquisition and the number of new customers that resulted from that spending. With respect to customer retention, the firm needs to measure the total amount spent during the period attempting to retain the customers in existence at the start of the period and the
... See moreNeil Bendle • Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
