Saved by Sam Blumenthal
Measuring What Matters
A comp segment analysis, based on annual performance, allows us to clearly see how a comparable group of customers performs, averaging out all of the noise of individual marketing campaigns.
Kevin Hillstrom • Hillstrom's Merchandise Forensics
“Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment,” Journal
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
🍣 Rob Estreitinho on LinkedIn: Social effectiveness for grown-ups | 16 comments
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