Measuring What Matters

Revisiting Lifetime Value and Customer Acquisition

Rex Woodburydigitalnative.substack.com
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CAC: Customer Acquisition Chaos - by Rex Woodbury

Rex Woodburydigitalnative.substack.com
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Measuring what matters

Rob Hardyungated.media
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How the Sausage Gets Made: Digital Marketing & Attribution

Sam Blumenthalcompoundingthoughts.substack.com
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Your CAC doesn’t matter: Brands of the next decade will win with loyalty, not acquisition

Jason Bornsteinforerunnerventures.com
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