Saved by Sam Blumenthal
Measuring What Matters
Common mistakes when using CAC and/or LTV: using revenue as a proxy for LTV, overestimating LTV when you don't have clear data, failing to take into account the time value of money, not segmenting users by paid vs. organic when doing the math.
Digital Native • Revisiting Lifetime Value and Customer Acquisition
Finally, for your most expensive brand/head keywords, you value success by measuring only conversions, leads, or multichannel offline impact.
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
The media market’s been stuck in a dangerous loop: demand for low CPMs has fueled low-quality inventory—and even lower-quality returns.
Attention metrics are breaking that cycle with a shift in focus from cost to value. But even as adoption accelerates, putting attention to work takes the right metric.
Attention metrics are breaking that cycle with a shift in focus from cost to value. But even as adoption accelerates, putting attention to work takes the right metric.
Less Talk. More Results. The Attention Metric That Delivers. 📈
