What would it look like if, in a McLuhan-esque, medium is the message sort of way, our tools said to us:

It’s gonna take you a while.

It’s normal to take a while.

It’d be weird if you made something beautiful so quickly.

The problem isn’t that you’re not working fast enough.

The problem is your expectations are not realistic.

Our AI helps you slow the ... See more

Be ambitious about the process, not just the outcome. (To use my own hobby as an example, when I bake, I put on some good music, I take my time, I eat too much batter. That way, if the recipe implodes–like when I accidentally mixed up powdered sugar and flour–the whole thing isn’t a wash.)

Let more than one thing hold your ambition, or meaning. (Th... See more

Artists are ultimately craftspeople. Sometimes our ideas come through bolts of lightning. Other times only through effort, experiment, and craft. As we work, we may notice connections and become surprised by the wonder of what’s revealed through the doing itself. In a way, these small a-ha! moments are also bolts of lightning. Less vivid, they stil

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