Matt Yglesias and the secret of blogging - by Max Read Matt Yglesias and the secret of blogging

1. Three posts a week, more or less.


2. One idea per post. If I find myself launching into another section, cut and paste the extra into a separate draft post, and tie off the original one with the word “Anyway.” Then publish.


3. No hedging, no nuance. If I’m getting in a twist about a sentence, take it out.


4. Gi

A blog is the ideal machine for turning flow into stock: One little blog post is nothing on its own, but publish a thousand blog posts over a decade, and it turns into your life’s work.

In order to be taken seriously on the internet as an authority in your category and a leader in your industry, niche, or genre, You need to be writing and publishing new material 2x per month.

Knowing I was never trying to write the #1 ranking blog post for any given keyword or keyphrase, I threw my “duplicate content” fears out the window and went all-in on optimizing for reach.