
Math for Writers: Tell a Better Story, Get Published, Make More Money

this scratches the itch of the left-brained consumer who loves numbers, statistics, and facts.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
Statistics for the Rest of Us: Mastering the Art of Understanding Data Without Math Skills (Advanced Thinking Skills Book 4)
amazon.com

the number of people who think they understand statistics dangerously dwarfs those who actually do, and maths can cause fundamental problems when badly used.
Rory Sutherland • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

The narrative and the numbers concept gives us a way to test our intuition about what might appear to fit but in fact is contradictory—in other words, it helps us fine-tune our gut feel about things that don’t seem quite right.