Markets and Communities

Growth was the ultimate goal of the social media era. We pursued more friends, more followers and more likes, on as many platforms as possible. A decade later, we're finding ourselves hyper-connected but emotionally unfulfilled. More hasn't made us happy. Instead, we're sadder, lonelier, and anxiety-ridden.

At some point in our headlong rush towards ‘progress’, we cut ourselves off from the communal crucible of close human connection that nurtured our species for hundreds of thousands of years. Since we first settled into agricultural civilisation we’ve engineered a series of socio-economic systems that have incentivised us to consistently exploit one

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We told ourselves that liberal individualism would liberate the soul. But it dissolved the old anchors and offered little in return. It gave us autonomy without telos. Expression without ethic. Identity without obligation. The result isn’t a lack of community—it’s a lack of coherence. We’re surrounded by content, but starving for character.

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