
Saved by Rishi
Marketing is eating itself from the inside
Saved by Rishi
Now, instead of investing time to understand customers’ unmet needs and unspoken desires as successful companies had been doing for generations, we began to monitor their online behaviour, looking for patterns and vulnerabilities, gathering data to leverage later—sometimes to serve or oftentimes to exploit the user. Virality became top of mind.
Strong marketing demands an opinion, a response and an emotion. It doesn’t want to be liked – it calls for either love or hatred. And once it’s finally reached a point of habituated familiarity, it changes shape, ensnaring its audience’s attention once again.
Content Marketing Industrial Complex
This combination of needing to quantify and prove return, and that return needing to be immediate, is what prevents something much slower to attribute, such as customer loyalty or engagement, from really getting off the ground.