Saved by Rishi
Marketing is eating itself from the inside
most customers are very light, occasional buyers of a brand. A brand is a very small part of its customers' lives; people don't think much about brands, even the ones they buy – after all there are so many brands. This is largely why brands advertise, to ensure that customers don't forget to buy them.
Byron Sharp • How Brands Grow
When a brand has a prediction at the center of its strategy, it sends a signal to the market that the company not only intends to own that future, but that any other brand playing outside of that future will be sidelined .
Jasmine Bina • There Is No Brand Strategy Without a Prediction
Strong marketing demands an opinion, a response and an emotion. It doesn’t want to be liked – it calls for either love or hatred. And once it’s finally reached a point of habituated familiarity, it changes shape, ensnaring its audience’s attention once again.
Steven Bartlett • The Diary of a CEO: The 33 Laws of Business and Life
The difference is about what happens after the ad runs: Direct marketing is action oriented. And it is measured. Brand marketing is culturally oriented. And it can’t be measured. If you run an ad on Facebook and count your clicks, and then measure how many of them convert, you’re doing direct marketing. If you put a billboard by the side of the hig
... See moreSeth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
