Saved by Rishi
Marketing is eating itself from the inside
Direct marketing is action oriented. And it is measured. Brand marketing is culturally oriented. And it can’t be measured.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
In a sense marketing is an optimization process. One that’s responsible for bringing about the highest possible outcome out of a marketing mix.
It’s not our sole job to merely grab people’s attention. Look around. We’re living in the the attention economy, where it’s everyone’s job to grab people’s attention! We’re literally outsourcing comms to non
... See moreResearch shows that most commercial messages contain too many elements, all competing with one another for our understanding. And the elements themselves may be uninteresting, unclear, or off-message.
Neumeier Marty • ZAG: The #1 Strategy of High-Performance Brands
my cheesy oversimplification that i do think is true is that ultimately marketing is simply about publicly being in love with the problem-space that you’re operating in. your product, sure, but why did you make the product? because you cared about the problem, right? show us!!
Similarly, marketing is the carrier of what we 'feed' society (and under the word 'marketing' I include any media responsible for the dissemination of ideas).