Saved by Rishi
Marketing is eating itself from the inside
content marketing vs world-building — kening zhu
keningzhu.com
In the beginning there was the Internet, and the marketers did proclaim, "behold, a vast and untapped opportunity to creat customers". And those that came first built things, and were proud. "Look at the things we built, like advertising platforms and product analytics, and look at what we can measure"! And these people, rich from their forays into... See more
Do marketers make the internet a worse place? Specifically digital and social media marketers
Along with the collection being heavily discounted, the brand also launched a “Bloopers” campaign to the tune of “we’re gonna own our oops!” It's smart. Fun too. A real pat-on-the-back moment. A friend of mine—not a brand person, but a big Set Active fan—shared the campaign with me. Our conversation brought to mind an idea I’ve been playing around
... See moreIf it can’t be measured, it gets cut.
If it can be measured, it gets over-optimized to death because experimentation is verboten.
The result? Marketing that’s predictable, forgettable, and easy to ignore—and not actually that performant after all.