Saved by Rishi
Marketing is eating itself from the inside
Now, instead of investing time to understand customers’ unmet needs and unspoken desires as successful companies had been doing for generations, we began to monitor their online behaviour, looking for patterns and vulnerabilities, gathering data to leverage later—sometimes to serve or oftentimes to exploit the user. Virality became top of mind.
Bernadette Jiwa • The Right Story: The secret to spreading your ideas
Strong marketing demands an opinion, a response and an emotion. It doesn’t want to be liked – it calls for either love or hatred. And once it’s finally reached a point of habituated familiarity, it changes shape, ensnaring its audience’s attention once again.
Steven Bartlett • The Diary of a CEO: The 33 Laws of Business and Life
Good marketing can be effective, but consumers are overstimulated and the content skip button is pressed tens of millions of times a day. The challenge isn’t reaching people, it’s capturing attention. Marketers must create content that resonates and engages their target audiences – cutting through digital noise to secure that vital share of attenti... See more
University of Warwick - Monocle
Content Marketing Industrial Complex
Eddie Yoon • Snow Leopard
This combination of needing to quantify and prove return, and that return needing to be immediate, is what prevents something much slower to attribute, such as customer loyalty or engagement, from really getting off the ground.