Saved by Rishi
Marketing is eating itself from the inside
Marketers are disconnected from "real America" and must use data to challenge their instincts before applying creative magic.
Screenshot (Aug 3, 2025 10:35:13 AM)
So to me, the problem is not with the buying, nor even with the culture-grifting of brands, but with some kind of insufficiency on the part of the companies themselves. If the meanings they have on offer are starved versions of cultural membership, then perhaps, I started to feel, the brands aren’t going far enough. Could we imagine a version of a... See more
Toby Shorin • Life After Lifestyle
The task of marketing becomes a left-brain, ‘control and numbers' exercise instead of a human exchange.
Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing
Stealing attention with shortcuts, growth hacks, clickbait, and sensationalism. People might click, but they won’t come back. 2 Creating selfish content that serves your own interests—talking about yourself, your products and services, or your company. People won’t even click on this strategy.
Steve Pratt • Earn It: Unconventional Strategies for Brave Marketers
