Marketing is eating itself from the inside

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Marketing is the story marketers tell to consumers, and then maybe, if the marketer has done a good job, the lie consumers tell themselves and their friends.

Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Should we rid ourselves of any notion of campaign? If constant articulation is how a brand becomes defined in the world, then brand communications must be a litany of live, lightly filtered communications that flow unhindered into the world.

john v willshire • The Dialogic Brand

over time, all marketing channels become saturated. As more companies discover an effective strategy, it becomes crowded and expensive or ignored by consumers, thus becoming much less effective.

Gabriel Weinberg • Traction

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Hari Krishna • Marketing is eating itself from the inside

Marketing is the act of communicating we have something of value to share. If marketing is an act, we will understand that it begins and ends with us, and requires our full attention and conscience If marketing is communication, we will focus not only on what we are saying, but on what consumers are saying to us If marketing is about value, we woul

Lynn Serafinn • The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell

How AI Will Reinvent Marketing

Andrew Chen andrewchen.substack.com

Regardless of what the specifics are, if you’re a marketer, you’re in the business of making change happen. Denying this is a form of hiding; it’s more productive to own it instead.

Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See

marketing, any word or phrase that is effective will eventually be exploited, abused and disempowered.