Saved by Rishi
Marketing is eating itself from the inside
my cheesy oversimplification that i do think is true is that ultimately marketing is simply about publicly being in love with the problem-space that you’re operating in. your product, sure, but why did you make the product? because you cared about the problem, right? show us!!
Without branding, marketing is unfocused and inconsistent. Without marketing, a brand never reaches the world at the right time and place.
Bill Kenney • Conquer Your Rebrand
In a sense marketing is an optimization process. One that’s responsible for bringing about the highest possible outcome out of a marketing mix.
It’s not our sole job to merely grab people’s attention. Look around. We’re living in the the attention economy, where it’s everyone’s job to grab people’s attention! We’re literally outsourcing comms to non
... See more“To me, marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” — Steve Jobs
blog.intercom.com • So You Want to Build a Brand? Here's What You Need to Understand. - Inside Intercom
Marketing needs more meaning, because as people try to digest more information and more choices, they want help in sorting it all out so that they can make a decision. They want to know what is relevant within their frame of reference, and they want genuine advice. This is why so many of us turn to our peers for help. It’s also why a marketing goal
... See moreLois KELLY • Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
Buying is no longer about getting things we need. It’s about reinforcing a set of beliefs we hold and share. Marketing is not about finding new ways to sell more of something. It’s about affinity more than it’s about price—feelings more than facts.