Marketing is about making soulful bets. If you’re not purchasing cosmic lottery tickets somewhere you’ll never rise above the noise.
Saved by sari and
Marketing is about making soulful bets. If you’re not purchasing cosmic lottery tickets somewhere you’ll never rise above the noise.
Good marketing doesn’t seek attention; it seeks a small spark of recognition; it nurtures a connection between the wanter and the wanted. Attention may be the byproduct of good marketing, but it’s not its raison d’etre.
"Email Newsletters" (22)
You Suck at Marketing
cra.mr
Good marketing wins in the short run and good products win in the long run.
Morgan Housel • Some Things I Think
Know what you want to stand out for, how you’re different, what you can do that no one else can that can’t be captured by an algorithm or simple market signals, at least not yet.
There’s a market for almost everything.
The most valuable things will always be the ones that are hardest to price.
There’s a market for almost everything.
The most valuable things will always be the ones that are hardest to price.
Superhuman
but no marketing succeeds if it can’t find an audience that already wants to believe the story being told.
Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
In a sense marketing is an optimization process. One that’s responsible for bringing about the highest possible outcome out of a marketing mix.
It’s not our sole job to merely grab people’s attention. Look around. We’re living in the the attention economy, where it’s everyone’s job to grab people’s attention! We’re literally outsourcing comms to non
... See moreThe Laws ofAdvertising
Nobody cares
If its not seen, its useless
You need risk to stand out
Don’t bore, seduce.
You can’t create by committee
Fun > Serious
