Timing: In my exploratory conversations, I roughly spend about 5 minutes in the Connect stage, 5-10 minutes Asking questions, 10-15 minutes on Serving them, and the final 5 minutes on the Invite, as mentioned above.

Five minutes before the end of the call, try saying: “So, do you have any questions about how I work with clients?” Ask this question only if you truly feel that your service would be a great next step for them.

Search within yourself: eliminate any manipulative strategy that tempts you. This is what Authentic Sales is all about.

I believe the opposite is true – to really make someone’s life better, we must allow them as much choice, power, and yes, time, as possible… including the freedom to make mistakes. Assuming we’re working with adults, allow them their agency over decisions – especially ones involving money and commitment – with as little pressure as possible. If the

In short, we’re taught to skillfully manipulate the prospect’s emotions and frame of mind until they’re like putty in our hands, to be shaped as we choose. This is having psychological / emotional power over someone. The sales experts tell us it’s profitable because now our prospect will do what we say: spend the money we ask them to spend and take

80/20 Rule for Content and Offers In 80% of your posts, don't sell. Aim to educate, inspire, uplift, and simply connect. Don’t offer any “calls to action”. Let it be real, authentic content, shared from your generous heart. At the same time, in 20% of your posts, do sell or talk about your services. Have the realistic expectation that these will no

Our ideal clients hire us because they like us. Not because of fancy promises. They enjoy our presence and energy in their life, and that is what our ideal clients are willing to pay for. You are irreplaceable to them. Even though your skills are replaceable, the relationship they feel with you is precious. Ideal clients don’t hire us because we pr

When we approach selling from this service-oriented way, with care and love for our ideal audience, we find sales alignment. We no longer need to persuade. We can just whisper our offers and our ideal customers love to buy from us.

Over time, as I’ve created and shared content to serve my audience, trust has developed naturally and gradually. This is the way I recommend growing an audience of prospective clients and word-of-mouth fans. Not by forcing yourself on them with long sales campaigns and aggressive launches, but with gentle offerings of free content, shared gradually