Marketing Artificial Intelligence

advertising. That’s how she stumbled on artificial intelligence. Simson found Albert, a company that sells an AI solution that automatically manages and optimizes paid advertising.

The Death of Cookies, the Resurrection of Privacy, and the Future of AI-Powered Advertising

Use Cases for AI in Advertising

Albert found this out by analyzing volumes of data that human agencies or teams just couldn’t process.

AI is changing content marketing, and content marketers need to change with it. The smart move is to accept that AI-powered augmentation, automation, and disruption are inevitable. That means machines can—and will—take over some content tasks historically performed by humans. As this happens, brands will increasingly place value on humans who can d

Sure, we’re able to run campaigns across platforms like Meta, Google, and LinkedIn. But we can’t cost-effectively test and optimize thousands of ads, audiences, or budget ranges, even with help from traditional software tools.

The second shift is related to the death of cookies: the resurrection of user privacy concerns.

Why Content Marketers Must Embrace AI Before It’s Too Late

“I found markets in the US and UK of people traveling to Australia that I didn’t even know I had,” Simson said.40