
Saved by Patrick Prothe and
Marketing Artificial Intelligence
Saved by Patrick Prothe and
The Death of Cookies, the Resurrection of Privacy, and the Future of AI-Powered Advertising
Use Cases for AI in Advertising
“I found markets in the US and UK of people traveling to Australia that I didn’t even know I had,” Simson said.40
AI is changing content marketing, and content marketers need to change with it. The smart move is to accept that AI-powered augmentation, automation, and disruption are inevitable. That means machines can—and will—take over some content tasks historically performed by humans. As this happens, brands will increasingly place value on humans who can d
... See moreAlbert found this out by analyzing volumes of data that human agencies or teams just couldn’t process.
advertising. That’s how she stumbled on artificial intelligence. Simson found Albert, a company that sells an AI solution that automatically manages and optimizes paid advertising.
The second shift is related to the death of cookies: the resurrection of user privacy concerns.
Why Content Marketers Must Embrace AI Before It’s Too Late