Marketing
Imagine how marketing could heal the world if we adopted a healthy language that measures happiness and joy! What if we spoke of ‘humans' rather than ‘consumers', ‘community acceptance' rather than ‘market penetration', ‘company love' rather than ‘brand awareness'?
Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing
Authentic Content Marketing: Build An Engaged Audience For Your Personal Brand Through Integrity & Generosity
amazon.com
Whether we are marketers or consumers, each of us has a fundamental relationship with others that colours all our perspectives, decisions, values and actions. As marketers, when we see others as separate from ourselves, they become depersonalised and generalised. They cease being individuals and turn into numbers, demographics and statistics. When
... See moreLynn Serafinn • The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell
The other kind of marketing, the effective kind, is about understanding our customers’ worldview and desires so we can connect with them. It’s focused on being missed when you’re gone, on bringing more than people expect to those who trust us. It seeks volunteers, not victims.
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
This Is Marketing - by Seth Godin | Derek Sivers
sive.rs