MarketBeat Update: We Reached $25.6M In Revenue Last Year [With 11
If you are launching a new product, particularly if you are a small business just starting out, the Head to Head style is rarely a good choice. Trying to beat an established market leader at their own game is a bit like trying to out-cola Coke. It would be foolish for a small company to ever try.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Think about distribution from day one
If you’re going to build a product, you want people to use it. But far too often, founders get drawn to the building and tinkering side of the business, forgoing the go-to-market piece until they’re actually ready to get out and sell.
That’s a mistake, says Foster. “I think one of the biggest things that founder... See more
If you’re going to build a product, you want people to use it. But far too often, founders get drawn to the building and tinkering side of the business, forgoing the go-to-market piece until they’re actually ready to get out and sell.
That’s a mistake, says Foster. “I think one of the biggest things that founder... See more
The Not So Cookie-Cutter Approach to Company Building — 8 Lessons from Zapier
The "80/20 principle" for founders
Traction: 80% distribution, 20% product
Growth: 80% retention, 20% acquisition
Revenue: 80% existing customers, 20% new leads
Pricing experiments: 80% positioning tweaks, 20% actual price changes
Brand building: 80% customer experience, 20% logo design
Sales: 80% listening, 20% pitching
Community building: 80% empowering... See more
Traction: 80% distribution, 20% product
Growth: 80% retention, 20% acquisition
Revenue: 80% existing customers, 20% new leads
Pricing experiments: 80% positioning tweaks, 20% actual price changes
Brand building: 80% customer experience, 20% logo design
Sales: 80% listening, 20% pitching
Community building: 80% empowering... See more
GREG ISENBERG • Tweet
All Revenue Is Not Created Equal: The Keys to the 10X Revenue Club - Above the CrowdAbove the Crowd | by Bill Gurley
Bill Gurleyabovethecrowd.com
To be a truly effective entrepreneur, you must become your business’s number one expert at selling. There is only one way to do this, and that is to invest most of your time, attention and energy in revenue producing activities – or the activity of selling. The ratio of time, effort and money spent on selling as opposed to other aspects of business
... See more