MarketBeat Update: We Reached $25.6M In Revenue Last Year [With 11
Translation: One company wins big in each category. But most marketers, entrepreneurs, creators, and investors spend their entire careers competing for only 24 percent of the value opportunity of a given category. They’re not the Category King—and they don’t even know it. As a result, they waste time and effort competing over demand instead of crea
... See moreCategory Pirates, Christopher Lochhead, Eddie Yoon, Katrina Kirsch, • The 22 Laws of Category Design
Do the same. Study the marketplace. Segment it into different customer types. Determine which segment is the least satisfied with their current solution and for whom your solution is the best fit. Concentrate all your sales and engineering efforts toward this segment. Land a few of these customers. Continue to focus on this segment until you domina
... See moreAlex MacCaw • The Great CEO Within: The Tactical Guide to Company Building
What you see in these very successful companies fairly early is a higher repeatable sales model. You also see them zooming into first place.
Tarang Shah, Tarang Shah, Sheetal Shah • Venture Capitalists at Work: How VCs Identify and Build Billion-Dollar Successes
Determining the Size of a Market
Arvid Kahl • Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business
Finding B2BC Market Sizes