Mark Zuckerberg just declared war on the entire advertising industry

But in 2013, after a key meeting of Facebook's top ad tech execs with COO Sheryl Sandberg, a decision was taken that would severely limit FBX's future.

In that same earning call Zuckerberg talked about how there’s a “major shift” towards discovery algorithms, because it “unlocks a large amount of interesting and useful videos and posts you might have otherwise missed.” But he doesn’t just see this as unique to Reels / TikTok. He wants to turn this into a major drive for all types of content across... See more

“I think over the next five years or so, in this next chapter of our company, I think we will effectively transition from people seeing us as primarily being a social media company to being a metaverse company.”