Facebook inflated its video metrics, a bunch of digital media executives carelessly pivoted to video in the hopes that they would become essential content suppliers to Mark Zuckerberg, and then he imperiously killed them all because he realized it was far easier to negotiate with an infinite supply of individual burned-out Instagram influencers.... See more

the scaled ad play on social is kind of over. Even Meta is working on paid products now for its apps for Instagram and Facebook. I don’t really see any of the more upstart social companies focusing on a scaled ad play. I think we’re past that era.

MZ: I think at the end of the day, there’s going to be commerce, and I think commerce and ads are kind of closely related, because if there’s not any commerce, then there’s not much for people to advertise for. I think the first job that we need — well, I guess the first job is getting the foundational technology to work. Then after that, our next... See more