Manchester City is making a smart scarf

This week premier league champions Manchester City proudly reported that they are using connected scarves to gather data on supporters’ emotions during matches. The scarf relies on an EmotiBit, which is a device with a PPG sensor, accelerometer, temperature sensor, and electrodermal activity (EDA) sensor. The sensors are similar to those in your fi... See more

Sports teams (and fans) love data and emotions are at the heart of sports, which means that experimentation could result in meaningful experiences. Or as the club contends, “serve as a study in shared passion.”

What’s more, runners , united by shared values of health, wellness, community, (and, it appears, a love for coffee) find belonging through club merchandise, echoing streetwear's role in group identification. Whether donning a club tee or socks, runners make a statement, akin to the streetwear movement, where personal expression leaves a mark on a l

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One example is how Amazon.com provides free gift wrapping in order to help track which books are purchased as gifts. At one point Amazon was not tracking the number of items sold as gifts; the company added the gift-wrapping feature to be able to track it. Another example is how consumers are given coupons so retailers can see, among other things,

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Sport connects us all, we know that. But what strikes me about this innovation wave in fitness is the emotional access. It’s the antidote to social media, and the mindless scrolling and fear of missing out. These platforms convene us, activate us and give us judgement-free common goals from the comfort of home. As wellness increasingly becomes a wa... See more

High-level sport is born from the passion of the fans. Athletes would never have earned so much money if people did not support them. We must not let basketball become just a business, because it is not, basketball is a passion. The affinity between the teams and the fans is the basis for success.Blockchain is a tool that will empower the user at a... See more

Fans have long been stuck on the sidelines of their favorite sporting events. The team/player to fan relationship is limited to league scheduling, event organizing and physical structures. Fans have long driven the value of their favorite leagues and teams but always at arm's length, leasing these experiences versus owning them. But with blockchain... See more