Ghost in the machine

While there seems to be an element of universality across cultures, the degree of familiarity with Western music strengthened the emotional associations. In other words, culture and context influence, reinforce, or even change that perception of emotion.

Like the rest of us, psychologists wonder whether emotions feel the same to people from different cultures around the world. Recent research from the MARCS Institute for Brain, Behavior and Development, at Western Sydney University, summarized in Discover Magazine, tried to figure it out. The researchers looked at how communities with varying level... See more

Sports teams (and fans) love data and emotions are at the heart of sports, which means that experimentation could result in meaningful experiences. Or as the club contends, “serve as a study in shared passion.”

This week premier league champions Manchester City proudly reported that they are using connected scarves to gather data on supporters’ emotions during matches. The scarf relies on an EmotiBit, which is a device with a PPG sensor, accelerometer, temperature sensor, and electrodermal activity (EDA) sensor. The sensors are similar to those in your fi... See more