Mammalian Taste — Zuker Lab
zukerlab.comSaved by Federico Kukso
Mammalian Taste — Zuker Lab
Saved by Federico Kukso
You hear sound, see light, and feel pressure, but inside your brain there isn’t any fundamental difference between these types of information.
And while smell can be put to complex uses—navigating the open oceans, finding prey, and coordinating herds or colonies—taste is almost always used to make binary decisions about food. Yes or no? Good or bad? Consume or spit?
Animal studies show that when animals don’t have enough VIP, their blood sugar and insulin levels rise, and the animals crave sweets.22
The way the person looks is stored in your visual cortex, the way the person sounds is stored in the auditory part of your brain, the way the person smells is stored in the olfactory part of your brain.
sweet, salty, sour, bitter, and savory (umami). Umami literally means “pleasant savory taste” or “deliciousness” in Japanese and owes its mouthwatering quality mostly to glutamate, an amino acid classically found in monosodium glutamate, or MSG.