Making Sublime

To create a clear, easily digestible understanding of what our business is and inject it into the bloodstream of our team first, customers second.

And yes, getting to clarity takes time. But you can't just wish for change—you need a container for it.

So I kicked off Sublime Essence, a project to hold myself accountable to cracking the code on our pos... See more

I was talking to a friend about why we decided to invite only paying believers to the Sublime private beta. My answer is that charging early for a product creates high expectations, and in aspiring to meet those expectations, we are held accountable to deliver a product you love and trust. My answer is that growing Sublime the right way is more imp... See more