Saved by Danielle Vermeer and
The rise of Niche Culture and how it defines a generation
Back in 2014, Balaji Srinivasin wrote: An infinity of subcultures outside the mainstream now blossoms on the Internet—vegans, body modifiers, CrossFitters, Wiccans, DIYers, Pinners, and support groups of all forms. Millions of people are finding their true peers in the cloud, a remedy for the isolation imposed by the anonymous apartment complex or ... See more
Rex Woodbury • The Internet Killed Mainstream Culture

An unbundling of online social spaces and a retreat to the cozy web, which has resulted in a blossoming of niche creative communities